ghd PINK Campaign

Another ghd quarterly campaign/promotion was a limited edition styler with accessory pack under the banner PINK. The pack is styled as expected and is a yearly release supporting research into breast cancer.

Again, the client was very happy with the last RARE campaign motion graphics project I did and wanted a similar level of production for the real estate on the main homepage. The use of video was therefore implied but, there was no TV being made as part of the communications spend, so it was an open brief really, but with limited budget. I used Cinema 4D for most of this development.

Again, happily, this was received well by the client. It went up almost unchanged and was translated and used across all global territories.

ghd Pink Campaign Website Motion Graphics from Anthony Jones on Vimeo.